Custom CRM development and integration
We build CRMs around the way your team actually sells and serves customers: your pipeline stages, your quoting, your approvals. Where an existing CRM such as HubSpot is the right base, we integrate and extend it instead of starting from scratch.
At a glance
- Typical timeline
- 12 to 18 weeks for professional CRM. 8 to 12 weeks for essential CRM.
- How we price
- Fixed price for an agreed scope, after a short discovery
- Technology
- Next.js, TypeScript, PostgreSQL, Prisma, Node.js, Tailwind CSS
What this usually looks like
Sales Pipeline Management
Custom pipeline stages, deal tracking, and forecasting designed around your specific sales methodology.
Customer Service Portal
Ticket management, SLA tracking, and knowledge base integrated with your CRM data.
Account Management
Relationship tracking, contract management, and renewal automation for account-based businesses.
Lead Scoring & Nurturing
Automated lead scoring based on your criteria with trigger-based nurturing sequences.
Partner & Channel Management
Portal for managing partner relationships, deal registration, and commission tracking.
Membership & Subscription CRM
Member lifecycle management, renewal tracking, and engagement scoring for membership organisations.
What you can expect
- Eliminate per-user monthly licensing fees (Salesforce, HubSpot)
- CRM fields, views, and workflows match your exact sales process
- Direct integration with accounting, ERP, and operational systems
- Complete ownership of customer data with no vendor lock-in
- Faster performance than bloated enterprise CRM platforms
- Custom reporting and analytics tailored to your KPIs
How the project runs
CRM Requirements Analysis
Elsio maps your sales process, data relationships, user roles, and reporting requirements through stakeholder workshops.1 to 2 weeks
Database & Pipeline Design
Elsio designs the relational database schema, entity relationships, and custom field structures.2 to 3 weeks
Application Development
Elsio builds the CRM interface, dashboard views, pipeline management, and automation triggers.6 to 10 weeks
Data Migration & Launch
Elsio migrates data from your existing CRM, validates accuracy, trains your team, and deploys to production.2 to 3 weeks
What you receive
- Custom CRM application
- Pipeline and deal management
- Contact and company database
- Custom reporting dashboard
- Email integration
- Data migration from existing CRM
- User training sessions
- 60-day post-launch support
Is it the right choice?
If your sales process is fairly standard and a team of fewer than ten people uses it, HubSpot, Pipedrive or a similar product will usually be cheaper and faster. A custom CRM pays off when the CRM is also your operations system, when it has to connect to several other tools, or when per-user licences have become a real cost.
Strengths
- Zero recurring per-user license fees
- Designed around your exact sales process
- Direct integration with business systems
- Full data ownership and portability
- Faster performance than bloated platforms
- Complete customisation control
Trade-offs to plan for
- Higher initial development investment
- Requires development team for new features
- No access to third-party CRM marketplace apps
- Ongoing maintenance responsibility
- Training required for proprietary interface
Common questions
How is custom CRM development priced?
Why build a custom CRM instead of using Salesforce?
Can you migrate data from Salesforce or HubSpot?
How long does CRM development take?
Is a custom CRM secure?
Can the CRM integrate with our accounting software?
Talk to us about CRM systems
Send a short brief and we will come back with questions, a rough approach and whether we are the right fit. No sales sequence.
Prefer email? info@elslabs.co.uk
Or message us on WhatsApp.