Editorial policy
Our guides are written to help people make decisions about software, including decisions not to hire us. This page explains how they are written, checked and kept up to date.
How an article is made
Choose the topic
Topics come from questions clients and prospects actually ask, and from what people search for.Research and draft
Drafts draw on primary sources such as official documentation, legislation and vendor terms, plus practical experience.Technical review
A second person on the team checks technical accuracy and whether the advice holds up in practice.Edit and publish
Checked for clarity and UK English, then published with the date it was written or last updated.
Standards we hold ourselves to
- No invented statistics. Figures are cited to a source or left out.
- No fake testimonials, case studies or client names.
- Comparisons say plainly when the other option is the better choice, including when it is a product rather than custom software.
- Product details that change quickly, such as AI models and prices, carry a review date.
- Links point to primary sources where possible so readers can check for themselves.
Use of AI tools
We use AI tools to help with research and drafting, as we do in client work. Every AI-assisted draft is reviewed and edited by a person before publication, and the person who publishes it is responsible for its accuracy.
Corrections
If you spot an error, email info@elslabs.co.uk with the page address and the details. We correct factual errors promptly and update the article's date when the change is significant. Read more about how we work and protect data.
Tell us what you want to fix or build
Send a short brief and we will come back with questions, a rough approach and whether we are the right fit. No sales sequence.
Prefer email? info@elslabs.co.uk
Or message us on WhatsApp.